Reece Akhtar is an applied psychologist at University College London and avid fan of video games.
He is currently completing his PhD where he is investigating how people discover and share innovative ideas. In particular, he focuses on the interaction between a person’s personality traits and their social network. He has published in peer-reviewed journals on the topic and frequently presents his research at academic conferences. He also spends his time researching the psychology of video games, and teaching Consumer Psychology to MSc students at London Metropolitan University.
Alongside his academic research, he regularly works with organisations to provide evidence-based solutions using behavioural science. Previous clients include Unilever, IMS Health, Sainsbury’s Supermarkets, and the UK’s Department of Work and Pensions.
Reece frequently publishes in peer-reviewed journals and presents his research at academic conferences. You can view his research here.
His research expertise fall into two streams of applied psychology:
- Motivations of Video Game Players
- Video Game Communities
- Consumer profiling
- Brand Identity
- Experiential Marketing
- Consumer Decision Making
- Individual differences
- Social networks
- Collaboration & Communication
- Creativity, Innovation & Entrepreneurship
- Psychometrics & Personality assessment
- Team & Leadership Development