Dr. Reece Akhtar is an applied psychologist at University College London.
He recently completed his PhD where he investigated how people discover and share innovative ideas. Reece's research focuses on personality, social networks and digital signals of behaviour. He has published in peer-reviewed journals on the topic and frequently presents his research at academic conferences. He also spends his time researching the psychology of video games, and teaching Consumer Psychology to MSc students at London Metropolitan University.
Alongside his academic research, he regularly works with organisations to provide evidence-based solutions using behavioural science. Previous clients include Unilever, IMS Health, Sainsbury’s Supermarkets, and the UK’s Department of Work and Pensions.
Reece frequently publishes in peer-reviewed journals and presents his research at academic conferences. You can view his research here.
His research expertise fall into two streams of applied psychology:
- Motivations of video game players
- Video game communities
- Consumer profiling
- Brand identity
- Experiential marketing
- Consumer decision making
- Individual differences
- Digital talent signals
- Psychometrics & personality assessment
- Social networks
- Creativity, innovation & entrepreneurship
- Team & leadership development