Dr. Reece Akhtar




Dr. Reece Akhtar is an applied psychologist at University College London and avid fan of video games.

He recently completed his PhD where he investigated how people discover and share innovative ideas. Reece's research focuses on the interaction between a person’s personality traits and their social network. He has published in peer-reviewed journals on the topic and frequently presents his research at academic conferences. He also spends his time researching the psychology of video games, and teaching Consumer Psychology to MSc students at London Metropolitan University.

Alongside his academic research, he regularly works with organisations to provide evidence-based solutions using behavioural science. Previous clients include Unilever, IMS Health, Sainsbury’s Supermarkets, and the UK’s Department of Work and Pensions.


Reece frequently publishes in peer-reviewed journals and presents his research at academic conferences. You can view his research here.

His research expertise fall into two streams of applied psychology:

Consumer Psychology:

  • Motivations of Video Game Players
  • Video Game Communities
  • Consumer profiling
  • Brand Identity
  • Experiential Marketing
  • Consumer Decision Making

Organisational Psychology:

  • Individual differences
  • Social networks
  • Collaboration & Communication
  • Creativity, Innovation & Entrepreneurship
  • Psychometrics & Personality assessment
  • Team & Leadership Development


Outside of his academic research, he regularly works with organisations using behavioural science to provide evidence-based solutions. Given his diverse research interests, his consulting experience is no different.

Below are some of the organisations he has worked for.


If you have any questions about my research or consultancy, please get in touch!

Email or follow me on Twitter and LinkedIn. You can also check out my Medium profile!